What part of your org can we support and develop?
Improve Your Ecommerce Skills
Leader Program
Elevate the immediate quality of decision-making of a key leader by gifting them an experienced ambassador and helper. Our Leader Program is effective day one as well as focused on helping them grow into the leader you’ll need tomorrow. This engagement pairs Yates directly with you or a leader of your choice for holistic ecommerce support.
Status quo trial and error approaches for growing leaders take too long for companies that need to improve right now.
Often key leaders are left without the experience and availability of intentional guidance they need to thrive, especially when under pressure
Let us partner with you to fill this gap so that your DTC ecommerce efforts can purr (and not sputter). You can expect that we’ll meet with you or another leader as much as is needed such as once or twice a week until only monthly or more reactive help is required.
Team Program
Amplify the potential of any team that is pivotal in driving DTC ecommerce results for your company. The goal will be measurable improvement in a result that benefits DTC ecommerce performance.
Think custom, hands-on help that meets your team exactly where it needs that help. This could be offering education, tactical support, process improvement, or anything else standing in the way of progress.
The Team Program gets you a high-energy driver in Yates. He will be focused solely on lovingly improving the fitness of any team such as a UX, creative, marketing, or ecommerce team.
While you will see results typically within just a few weeks, we recommend building this program around at least a six-month stint.
Initiative Program
Keep your DTC ecommerce initiative on track by bringing on an industry veteran that can point out costly potholes and advise on the forks in the road.
Ecommerce initiatives can require cross-team and multi-governance collaboration that stresses the influence of any single internal leader to guide the ship safely ahead.
You’ll have us step in with the proven track record and outside perspective needed to decisively guide up, down, and across your organization when it counts.
You can expect Yates to lead, attend, and participate in initiative meetings as well as perform leader and team program work over the course of at least six months.




“Under the guidance and support of 2 Visions, we built a strong in-house DTC capability that developed a multi-million dollar business in 2 years.
Yates is extremely focused and is able to adapt his teaching style to the individual. They were always prepared and able to pivot quickly no matter what came up. His solutions and recommendations are always strategic, and his ability to build concise plans and projections provides a clear path forward.”
– Carrie Lewis, Head of Marketing

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