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Boost Engagement by Making Customers Part of Your Brand’s Narrative

Marketers: exhausted all your participation engagement strategies for research?

Don’t rely solely on financial or service compensation.

Take a fresh look at ‘brand ownership’ and ‘clout’ methods.

Ever thought of making your customers part of your brand’s journey?

This is all about ‘brand ownership’.

You can engage your customers by asking for their opinion and preferences on things such as textile patterns or the type of products you sell. In doing so, your customers feel valued and recognized as they influence the future of your business.

On the other hand, ‘clout’ is about providing public recognition to your customers.

How about acknowledgments on social media, citing them in email newsletters or even attributing a product line to them?

This can be a great way to compensate your customers, leaving them feeling connected to the success of your brand.

So, if you’re looking to fuel continual research participation from your customers, consider these innovative methods.

Your customers are key contributors to your brand’s story, let them know and make them feel that way. I bet you won’t regret it!

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