Sometimes an experienced ecommerce consultant is a specialist in digital marketing or advertising for DTC ecommerce focused on conversion rates or digital marketing strategy for your online business. Other times firms may focus on ecommerce platforms or ecommerce software development to optimize your shopping cart or provide a positive experience for customers via personalized product promotions within the customer journey. The difference is the level of expertise, not simply different packaging of similar ecommerce consulting services; they typically offer a helpful veneer of ecommerce strategy overlaying their true technical expertise. This is true for expertise typically aimed at improving a marketing campaign, applying ecommerce conversion rate optimization, or executing PPC against a broader marketing plan.
Our principal e commerce consultant, Yates Jarvis, instead is focused on developing your own in-house employees into ecommerce experts for business growth. While his extensive expertise across a large client base is on tap to help with execution across many areas of functional expertise, our highest leverage help is acting as a Chief Ecommerce Officer for your company. This means helping to raise up the rest of your organization, including its soft skills, to meet the unique challenges of the direct-to-consumer model as it relates to your organization’s business model.
It’s worth noting that digital transformation itself has been an ongoing priority for our clients’ operations improvements necessary for competing in DTC ecommerce. Check out our client testimonials to see how we use our skill sets to spur online growth for our past clients.
Additional terminology used when looking for help might include ecommerce business consultant, ecommerce marketing strategist, ecommerce strategy consultant, ecommerce marketing consultant, or DTC consultant.