Know The Right and Wrong Ways to Best Utilize Helpful eCommerce KPIs?
The right and wrong ways to use key performance indicators in E-commerce. Improper ways to use KPIs. An article focused on utilizing eCommerce KPIs to their fullest potential.
Ecommerce Consulting Agency
Top DTC Ecommerce ConsulTANT
100% guaranteed to up your ecommerce game.
Instant Access to an Expert
Achieve your ecommerce goals at any scale. With a multibillion-dollar DTC ecommerce portfolio and more than one-half a billion in annual revenue under management, 2 Visions is an expert consultancy with experience to take your brand to the next level.
Tailor-Made Next Steps
High confidence and low risk is your reward when you choose an industry-leading consultancy like 2 Visions. Having won multiple accolades for our hands-on approach to ecommerce consulting, you get the assurance of senior-level, proven talent on every engagement.
Help Beyond Campaigns
Close the gap between ideation and true, real-world execution. Choosing 2 Visions affords your team access to our founder’s wealth of experience and certified expertise as an executive coach who helps you not only plan but learn for the long run.
How Can We Help You?
Improve your
SEO, PPC, LTV, CVR, etc.
Use us to advise on, ramp up, or fully service any e-commerce marketing work such as SEO, PPC, LTV / Retention, CVR / CRO, etc.
Lift your
Overall Revenue and/or Profit
We assess the whole enchilada in order to outline for you the best path forward. Let us help you boost overall performance by focusing our work on a specific area of need: ecommerce revenue, profit, or systems/operations.
Advance your
In-House Ecommerce Skills
Improve in-house capabilities such as UX, CX, marketing strategy, content marketing, etc., by bolstering the performance of an individual, team, or multiple teams.
Shhh. It's our little secret.
Aiming for revenue or profit growth?
Agencies and tech could help a bit, but don’t pin your hopes on them … they come and go.
Instead, improve your competitiveness, processes, and strategy.
Make your special sauce your ecommerce org, not your agencies or tech roster.
Work 1-1 with our founder
No junior team members. No rotating doors or new account managers. You will collab directly with our founder regardless of the size of your contract or company. Direct access to the highest expertise, always.
Uncover invaluable blind spots
One of the most detrimental factors damaging DTC ecommerce and marketing performance is the blind spots of the organization. Discover what you don’t know you’re missing – it’s the secret ingredient of the most successful DTC companies!
Access exclusive wholesale services
While our primary offering is hands-on strategic ecommerce consulting, everything else (think SEO, PPC, Email, Content, Research, etc.) is offered at wholesale prices because we need to help you get the most for your marketing dollars to fine-tune your DTC ecommerce engine.
Lower your agency fees
It drives us a little crazy to see how much folks spend on recurring agency fees. With only so much cash available each month, it’s often critical that we help you restructure spending, retool agency processes, and negotiate higher- value contracts.
“Yates is a godsend. Not only did he build an incredible plan forward for us, he’s helped us execute on it, guiding us during a tumultuous time. The results have been 2x revenue at just the beginning of a journey towards much much more.”
– Helenita Frounfelkner, CMO
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Frequently Asked Questions
What is an ecommerce consultant?
Sometimes an experienced ecommerce consultant is a specialist in digital marketing or advertising for DTC ecommerce focused on conversion rates or digital marketing strategy for your online business. Other times firms may focus on ecommerce platforms or ecommerce software development to optimize your shopping cart or provide a positive experience for customers via personalized product promotions within the customer journey. The difference is the level of expertise, not simply different packaging of similar ecommerce consulting services; they typically offer a helpful veneer of ecommerce strategy overlaying their true technical expertise. This is true for expertise typically aimed at improving a marketing campaign, applying ecommerce conversion rate optimization, or executing PPC against a broader marketing plan.
Our principal e commerce consultant, Yates Jarvis, instead is focused on developing your own in-house employees into ecommerce experts for business growth. While his extensive expertise across a large client base is on tap to help with execution across many areas of functional expertise, our highest leverage help is acting as a Chief Ecommerce Officer for your company. This means helping to raise up the rest of your organization, including its soft skills, to meet the unique challenges of the direct-to-consumer model as it relates to your organization’s business model.
It’s worth noting that digital transformation itself has been an ongoing priority for our clients’ operations improvements necessary for competing in DTC ecommerce. Check out our client testimonials to see how we use our skill sets to spur online growth for our past clients.
Additional terminology used when looking for help might include ecommerce business consultant, ecommerce marketing strategist, ecommerce strategy consultant, ecommerce marketing consultant, or DTC consultant.
Can you help with ecommerce marketing or advertising?
Yes, but that is not typically where we start. We can help you in leading your existing agencies or connect you within our network of experts for staff augmentation in various areas of marketing or advertising. Before we knock that out, we’ll get to know your business inside and out to make sure we’ve got the best plan for assisting you in accomplishing your ecommerce goals.
If you are looking for an experienced business consultant with deep ecommerce industry experience we can help. When it comes to ecommerce marketing, we are more than fluent. From search engine optimization and digital strategy to conversion optimization and return on investment…if it has to do with ecommerce, we certainly work with it.
How is an ecommerce consultant different than an agency?
Unlike an agency or larger ecommerce consulting company focused on digital marketing services or ecommerce development for online stores, we have a core competency in business strategy and organization development. That means we work uniquely with your leaders and understand your business fundamentals at a level that allows us to make higher leverage recommendations for scaling your ecommerce business, similar to the training and expertise of a full-fledged management consulting firm.
We’re not just focused on your ecommerce website. Instead we give you unbiased feedback across the whole of your business as is necessary to help you get your DTC business on track. Agencies come and go based on their ability to deliver an asset or drive short-term performance. 2 Visions is here to help you develop a competitive in-house capability in ecommerce that lasts for many years to come.
