Founder & Principal
Having consulted with over 1,000 companies across verticals, Yates is an ecommerce expert, strategist, and market researcher with a multi-billion dollar ecommerce portfolio that brings the experience required to help scale DTC businesses regardless of size, team dynamics, or perceived barriers.
Prior to founding 2 Visions, Yates was Managing Director, Client Solutions & Strategy at global award-winning, two-time Inc 5000 CX/UX & eCommerce firm, eHouse Studio. Specializing in data-based decision making for his clients, he grew eHouse’s portfolio to online revenues in excess of $400MM annually for companies such as Kay, Dr. Axe, and Spanx. Yates came to eHouse Studio after growing “Moneyball” sabermetric & predictive technology company ScoutAdvisor as Co-Owner and VP of Strategy, earning business with 19 MLB teams. Yates partnered with Warner Bros. to have his work featured in Clint Eastwood’s movie “Trouble With The Curve.”
Yates also brings years of leadership experience consulting through one of the largest privately-owned PR, Advertising & Marketing firms in the world (Qorvis), a fast-growing networking & technology start-up (E Solutions, now WOW!), and the world’s leading cloud software company powering social good (Blackbaud).
He holds a BA from Wake Forest University and an MS from the Weatherhead School of Management at Case Western Reserve University. A member of the Strategic Management Society, American Marketing Association, and Insights Association, Yates has also held multiple advisory board positions, offering strategic assistance to senior executives of global organizations such as YoungLife and start-ups such as Rampart Communications.