The right and wrong ways to use key performance indicators in E-commerce. Improper ways to use KPIs. An article focused on utilizing eCommerce KPIs to their fullest potential.
Founder & Principal Ecommerce Consultant, Ecommerce Expert
Your Chief Ecommerce Officer
Having consulted with over 1,000 companies across verticals, Yates is an ecommerce expert that brings the experience required to help scale DTC businesses regardless of size, team dynamics, or perceived barriers.
Prior to founding 2 Visions, Yates was Managing Director, Client Solutions & Strategy at global award-winning, two-time Inc 5000 CX/UX & eCommerce firm, eHouse Studio. Specializing in data-based decision making for his clients, he grew eHouse’s portfolio to online revenues in excess of $400MM annually for companies such as Kay, Dr. Axe, and Spanx. Yates came to eHouse Studio after growing “Moneyball” sabermetric & predictive technology company ScoutAdvisor as Co-Owner and VP of Strategy, earning business with 19 MLB teams. Yates partnered with Warner Bros. to have his work featured in Clint Eastwood’s movie “Trouble With The Curve.”
Yates also brings years of leadership experience consulting through one of the largest privately-owned PR, Advertising & Marketing firms in the world (Qorvis), a fast-growing networking & technology start-up (E Solutions, now WOW!), and the world’s leading cloud software company powering social good (Blackbaud).
He holds a BA from Wake Forest University and an MS from the Weatherhead School of Management at Case Western Reserve University. A member of the Strategic Management Society, American Marketing Association, and Insights Association, Yates has also held multiple advisory board positions, offering strategic assistance to senior executives of global organizations such as YoungLife and start-ups such as Rampart Communications.
"My experience working with Yates has been excellent."
SVP OmniChannel AT Maurices
"Yates is a big picture thinker with the insight and creativity to help executives see what's possible, and he delivers results."
chief information and technology officer (CITO) of LIFEWAY
Ecommerce Expert Testimonial
"Yates' insights have helped us unlock and capture opportunities that we may have otherwise missed."
Founder & President of GoodUnited
Ecommerce Expert Testimonial
"His strategic guidance has been transformational to our business and has given us a picture and plan for a better future than we could have imagined on our own."
Founder of Commonality RE
DTC Ecommerce Insights
Ecommerce advertising is critical to growing any business. This ecommerce advertising guide explains why and how to use it to grow your revenue.
2 Visions dedicates itself to helping businesses understand DTC ecommerce strategies. Today we zero in on the methods only an ecommerce expert can use to create unprecedented growth.
Do you want to improve your eCommerce conversion rate? Many elements across the customer experience you provide can lift your conversion rate with some simple adjustments.
Example Expert Experience Across Functional Areas
Social Media Marketing, Social Media Management
eCommerce SEO, Search engines, SEO strategies, Search ads
Internet marketing, Digital Marketing
Digital Advertising, Facebook Marketing, Facebook Ad
Complex Marketing Challenges
Industry trends, Ecommerce Industry, Ecommerce Metrics, Digital Trends
Conversion Rate Optimization, Conversion Optimization
Content Strategies, Content Marketing
Influencer Marketing, eCommerce Influencers
Customer Value Optimization
Customer Service, Customer Service Operations
Digital Marketing Strategy
Business Advice, Online Business, Ecommerce Business, ECommerce Advice
And many more….