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Founder & Principal Ecommerce Consultant
Your Chief Ecommerce Officer
Having consulted with over 1,000 companies across verticals, Yates brings the experience required to help scale DTC businesses regardless of size, team dynamics, or perceived barriers.
Prior to founding 2 Visions, Yates was Managing Director, Client Solutions & Strategy at global award-winning, two-time Inc 5000 CX/UX & eCommerce firm, eHouse Studio. He grew eHouse’s portfolio to online revenues in excess of $400MM annually for clients such as Kay, Dr. Axe, and Spanx. Yates came to eHouse Studio after growing “Moneyball” sabermetric & predictive technology company ScoutAdvisor as Co-Owner and VP of Strategy, earning business with 19 MLB teams. Yates partnered with Warner Bros. to have his work featured in Clint Eastwood’s movie “Trouble With The Curve.”
Yates also brings years of leadership experience consulting through one of the largest privately-owned PR, Advertising & Marketing firms in the world (Qorvis), a fast-growing networking & technology start-up (E Solutions, now WOW!), and the world’s leading cloud software company powering social good (Blackbaud).
He holds a BA from Wake Forest University and an MS from the Weatherhead School of Management at Case Western Reserve University. A member of the Strategic Management Society, American Marketing Association, and Insights Association, Yates also holds multiple advisory board positions, offering strategic assistance to senior executives of global organizations such as YoungLife and start-ups such as Rampart Communications.
"My experience working with Yates has been excellent."
SVP OmniChannel AT Maurices
"Yates is a big picture thinker with the insight and creativity to help executives see what's possible, and he delivers results."
chief information and technology officer (CITO) of LIFEWAY
"Yates' insights have helped us unlock and capture opportunities that we may have otherwise missed."
Founder & President of GoodUnited
"His strategic guidance has been transformational to our business and has given us a picture and plan for a better future than we could have imagined on our own."
Founder of Commonality RE
DTC Ecommerce Insights
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