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Ecommerce Consultant Yates Jarvis
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Yates Jarvis

Founder & Principal

Ecommerce Consultant

Having consulted with over 1,000 companies across verticals, Yates is an ecommerce expert, strategist, and market researcher with a multi-billion dollar ecommerce portfolio that brings the experience required to help scale DTC businesses regardless of size, team dynamics, or perceived barriers.

Prior to founding 2 Visions, Yates was Managing Director, Client Solutions & Strategy at global award-winning, two-time Inc 5000 CX/UX & eCommerce firm, eHouse Studio. Specializing in data-based decision making for his clients, he grew eHouse’s portfolio to online revenues in excess of $400MM annually for companies such as Kay, Dr. Axe, and Spanx. Yates came to eHouse Studio after growing “Moneyball” sabermetric & predictive technology company ScoutAdvisor as Co-Owner and VP of Strategy, earning business with 19 MLB teams. Yates partnered with Warner Bros. to have his work featured in Clint Eastwood’s movie “Trouble With The Curve.”

Yates also brings years of leadership experience consulting through one of the largest privately-owned PR, Advertising & Marketing firms in the world (Qorvis), a fast-growing networking & technology start-up (E Solutions, now WOW!), and the world’s leading cloud software company powering social good (Blackbaud).

He holds a BA from Wake Forest University and an MS from the Weatherhead School of Management at Case Western Reserve University. A member of the Strategic Management Society, American Marketing Association, and Insights Association, Yates has also held multiple advisory board positions, offering strategic assistance to senior executives of global organizations such as YoungLife and start-ups such as Rampart Communications.

Client Testimonials

Mark Tate, COO at Buckwear
Recently Yates presented research that was a part of an ongoing consulting project for our company. Yates insights into the subject were ...
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Jeremy Berman, President at GoodUnited
Yates is an extraordinary thinker. As the founder of an early stage company, I often get lost in the weeds of the fires I'm dealing with ...
Read More
Carrie Lewis, Head of Marketing at MOJO
I was lucky to work with Yates for a little over 3 years to help grow our DTC e-commerce business. The depth and breadth of his ...
Read More
Robert Wahby, Co-Founder at CommonalityRE
I can't recommend Yates highly enough. His strategic guidance has been transformational to our business and has given us a picture and plan ...
Read More
Helenita Frounfelkner, CMO at Nook
Yates brings not only a wealth of knowledge about the eCommerce space but also a genuine desire for success to every project and client on ...
Read More
Luke Oppliger, Head of Brand & Marketing, UpWest
As a startup in hyper growth mode, we’re always looking for ways to learn and optimize on the fly while strengthening our position in the ...
Read More
David Trapp, CEO at JEDCo Brands, Inc.
2 Visions flat out delivers, on-time, and above expectations. Yates and his team bring research, strategy, leadership and really ...
Read More
Cory Uehlein, Head of Ecommerce at UpWest
Yates dove in head first to help us drive ecommerce growth. Most firms I've worked with in the past focus on what they could do for us. He is ...
Read More
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Ecommerce Insights

Example Expert Experience Across Functional Areas

Ecommerce Platforms

Social Media Marketing, Social Media Management

eCommerce SEO, Search engines, SEO strategies, Search ads

Product Mix

Customer Experience

Internet marketing, Digital Marketing

Digital Advertising, Facebook Marketing, Facebook Ad

Complex Marketing Challenges

Industry trends, Ecommerce Industry, Ecommerce Metrics, Digital Trends

Conversion Rate Optimization, Conversion Optimization

Content Strategies, Content Marketing

Email Marketing

Influencer Marketing, eCommerce Influencers

Customer Loyalty

Customer Value Optimization

Customer Service, Customer Service Operations

Consumer Brands

Digital Marketing Strategy

Business Advice, Online Business, Ecommerce Business, ECommerce Advice

And many more….

American Marketing Association Ecommerce Portfolio White
Strategic Management Society Ecommerce Portfolio White
Insights Association Ecommerce Portfolio White

Mark Tate

COO at Buckwear (SVP Emeritus Russell Athletic)

Recently Yates presented research that was a part of an ongoing consulting project for our company. Yates insights into the subject were outstanding, and spot on. His research was in-depth, and the results were hard-hitting. He has the unique capability of taking very intense and complicated information and communicating to a broad audience in a manner that is understandable and actionable. Yates is skilled at moderating a discussion to bring a diverse set of stakeholders to a consensus in a collaborative manner. Yates also met every deliverable on the timeline that he committed to – quite impressive. Yates has a keen marketing mind, and sharp business intellect. We are fortunate to have him working on the project.

Jeremy Berman

President at GoodUnited

Yates is an extraordinary thinker. As the founder of an early stage company, I often get lost in the weeds of the fires I’m dealing with today. Yates is great at asking questions to help me think about my company from a more strategic perspective. Yates’ insights have helped GoodUnited unlock and capture opportunities that we may have otherwise missed. Not only is Yates world-class at thinking through strategy, but he’s also able to connect the strategy to an operational and tactical plan to facilitate real change within organizations.

Carrie Lewis

Head of Marketing at MOJO

I was lucky to work with Yates for a little over 3 years to help grow our DTC e-commerce business. The depth and breadth of his knowledge were an incredible asset to our team. We encountered many bumps in the road, including launching an e-commerce site during the pandemic, and Yates was always positive and right beside us offering clear strategic support. Under his guidance, we built a strong in-house DTC capability that developed a multi-million dollar business in 2 years. While his knowledge of and experience in the DTC space is unmatched, the time he takes to understand a business and its people is truly what makes him so special.

Robert Wahby

Co-Founder at CommonalityRE

I can’t recommend Yates highly enough. His strategic guidance has been transformational to our business and has given us a picture and plan for a better future than we could have imagined on our own.
 
What makes working with Yates even better is that he’s a blast to work with and makes even complex, confusing situations/decisions seem fun and approachable. He looks out for us; I know we have an advocate that is motivated by more than money.

Helenita Frounfelkner

CMO at Nook

Yates brings not only a wealth of knowledge about the eCommerce space but also a genuine desire for success to every project and client on which I’ve had the privilege of working with him. His ability to absorb massive amounts of information quickly and thoroughly enabled him to fully and deeply engage with our brand and goals faster than anyone else I could have chosen to work with. If you’re looking for someone who will bring a superior level of research, data analysis and strategic planning to your company, Yates is the perfect person for you. I wouldn’t hire anyone else!

Luke Oppliger

Head of Marketing at UpWest

As a startup in hyper growth mode, we’re always looking for ways to learn and optimize on the fly while strengthening our position in the marketplace. We were searching for tactics to grow the business, but instead we found something much more powerful in Yates; he is helping us grow our in-house talent.  Our ongoing engagement with Yates is focused on building the team up in tangible ways that have netted increased confidence, greater performance and ultimately business results. Had we outsourced this work to an agency or vendor we would have solved short term needs but never worked to develop the internal team. We are becoming future-built for the storms ahead, which we owe to the investment, energy and expertise Yates has brought to the table.

David Trapp

CEO at JEDCo Brands, Inc.

2 Visions flat out delivers, on-time, and above expectations. Yates and his team bring research, strategy, leadership and really 360-degree help as we face change head-on, launching DTC and other strategic initiatives. Yates not only cares for our people and company, but he actually has the unique capabilities to do something about it. We’re picky with our partners and 2 Visions is no exception. Their track record is proven and we’re another success story. His firm’s influence within our team is obvious and we’re thankful to be working with them.

Cory Uehlein

Head of Ecommerce at UpWest

Yates dove in head first to help us drive ecommerce growth. Most firms I’ve worked with in the past focus on what they could do for us. He is focusing instead on helping us improve what we could do for ourselves. It’s a big difference with a much bigger impact to our business. From strategy to analytics to research to ops, I couldn’t imagine not having him next to us as we march the brand forward.