Who we are and why we are.
Data-Driven DTC Strategy Consulting
As we looked around the market for who else was helping business leaders of 10 to 1,000 person DTC brands, what we found shocked us. While true strategy consulting was alive and well for large Fortune 500 companies, the little guy was left with snake oil salesmen–people who peddled affiliate software and services under the guise of true consulting and advisory. We wouldn’t hire them either!
Nowadays, it’s tough to find someone you can trust to help advise you in real DTC strategy towards a bright future. Honestly, who do you trust to get that done? It makes it even harder that if you do avoid a snake oil salesman, the fact is, the rest of the lot are really specialists that add on only a thin veneer of consulting just to eventually help you with their specialty: sales or banking or advertising, for instance.
You Have Found Someone You Can Trust
2 Visions is here to help and we can offer you true DTC consulting services that are only directed to where you, your business, and your leadership team need it most. If we don’t have the right skills or believe we can’t help you within your budget, we won’t take on the work (it’s that simple), and will refer you to someone who can.
~ founded in 2017 ~
"My experience working with Yates has been excellent."
SVP OmniChannel AT Maurices
"Yates is a big picture thinker with the insight and creativity to help executives see what's possible, and he delivers results."
chief information and technology officer (CITO) of LIFEWAY
Founder & Principal Consultant
Having consulted with over 1,000 companies across verticals, Yates brings the experience required to help you grow your business regardless of size, team dynamics, or perceived barriers.
Prior to founding 2 Visions, Yates was Managing Director, Client Solutions & Strategy at global award winning, two-time Inc 5000 CX/UX & eCommerce firm, eHouse Studio. He grew eHouse’s portfolio to online revenues in excess of $400MM annually for clients such as Kay, Dr. Axe, and Spanx. Yates came to eHouse Studio after growing Moneyball sabermetric & predictive technology company ScoutAdvisor as Co-Owner and VP of Strategy. Having directly consulted with 19 MLB teams, Yates partnered with Warner Bros. to have his work featured in Clint Eastwood’s movie Trouble With The Curve.
Yates also brings years of leadership experience consulting through one of the largest privately owned PR, Advertising & Marketing firms in the world (Qorvis), a fast-growing networking & technology start up (E Solutions, now WOW!), and the world’s leading cloud software company powering social good (Blackbaud).
A member of the Strategic Management Society, Organizational Development Network, American Marketing Association, and Insights Association, Yates holds multiple advisory board positions, offering strategic assistance to senior executives of global organizations such as YoungLife and start ups such as CommonalityRE.
Consultant, Medical & Health
With many years of experience in healthcare administration, Butler understands the complex nature and nuance of operating within large and small healthcare organizations.
Prior to consulting for 2 Visions, Butler wore many hats at MUSC Health, a large academic medical university system, where he managed the leadership performance management process, led the committee in charge of developing organizational goals, managed $71 million worth of clinical contracts within the health system, and served as an internal consultant on a number of projects related to employee engagement, internal customer service, and organizational redesign.
After his time at MUSC, Butler became the CEO of Albany Internal Medicine, Southwest Georgia’s largest independent practice of primary care providers, where he is still currently in this role. As CEO, Butler has the privilege of leading a team of 75 people to success as a patient-centered medical home and high performer within the state’s premier accountable care organization. Butler’s interests lie in organizational strategy, private practice governance, provider and executive compensation model development, and healthcare process modernization.
"Yates' insights have helped us unlock and capture opportunities that we may have otherwise missed."
Founder & President of GoodUnited
"His strategic guidance has been transformational to our business and has given us a picture and plan for a better future than we could have imagined on our own."
Founder of Commonality RE
Our Core Values
Our core values are essential to our value proposition. It’s not just what we do, it’s how we do it. The best consulting relationships involve deep trust and a strong relationship. Equipped with the core values of integrity, inquiry, frank honesty, selflessness, and reformation, we believe we are positioned to form the strongest relationships with our customers. If you’re like us, when you find someone that performs and does it the right way, you never let them go. We are so strongly bent towards our customers’ needs that the length of our average customer relationship is at least three years.
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