Include emotional intelligence in your company’s values
Defining and focusing what your business values are is kind of like branding. When I work with companies developing their brand strategies, people want their brands to be everything. But it’s important to focus your brand so you can speak to your core audience. Values are like that. If there’s not a lot of focus to them, it’s hard to represent those values well and consistently.
To define your business values, you may need to start by defining your personal values. Both should be in alignment, especially if you’re the company’s founder.
Start by putting down a list of values on paper. “Accomplishment, achievement, adventure, affection, affiliation, ambition, authority, autonomy”—I could rattle off hundreds. Put down as many as speak to you. Then hone them down to 50, to 10, and finally to four or five core values.
Then ask yourself, “How does emotional intelligence flow from these values or inform a context of these values?” What is the connection between emotional intelligence and your values?
Suppose love is your value. What are the tools you use to love, and is emotional intelligence one of them? It’s important to see the connection, value that connection and be able to verbalize it.
If the connection between emotional intelligence and your values is not as strong as you thought, but you believe emotional intelligence is important for your business, then you need to refine your list of values further.