There’s a stubborn myth in the e-commerce industry, a belief that stellar marketing can compensate for an uncompetitive product strategy.

This isn’t accurate.

Yes, marketing can work wonders, dress up shortcomings, even offer transient success, but its powers are limited.

Marketing alone can’t secure the retention a company craves.

It’s simple to understand: genuine, authentic marketing that amplifies the real value a product or company presents to the market breathes longevity. Casting shadows will only make marketing ventures expensive and strenuous to sustain.

Could clever marketing strategies bring you instant virality or short-term results even if your products are average?

Absolutely. Quick wins are always a possibility. But let’s be clear – the company leaders I engage with strive for more lasting footholds and sustainable profit growth.

Realistically, such growth materializes only when marketing and product development walk hand in hand, empowering each other.

So, let’s debunk the myth altogether: solid marketing can’t be a megaphone for a silent product line. Both must be strong for enduring success. Be brave, be authentic, and, above all, value your product as much as your marketing.