Ecommerce Strategy & Planning Services
Get total peace of mind via a strategic plan built to outpace typical incremental agency returns. You’ll be amazed at what’s possible with the right strategy.
Strategic Plan
Craft a comprehensive organizational strategic plan that aligns your vision, goals, and resources, ensuring long-term success and competitive advantage.
Strategic Management Program
Establish or enhance your strategic management framework at the C-suite or business unit level, driving leadership effectiveness and organizational performance.
Marketing Strategy
Develop a robust marketing strategy tailored to your business, leveraging market insights and innovative tactics to drive growth and brand visibility.
Brand Strategy
Define and strengthen your brand identity with a strategic approach that differentiates your offerings, enhances market positioning, and drives customer loyalty.
Ecommerce Strategy
Design a dynamic ecommerce strategy that integrates market trends, customer insights, and innovative technologies to optimize your online presence and drive sustainable growth.
Strategy shifts have led our clients to 3x-10x gains
You may be over-relying on incremental improvements
Long-term, substantial profitability is driven from strategy
DTC ecommerce can feel like a game of inches. Slight increases in AOV, clawing for LTV and praying CVR doesn’t dip. We see eCommerce as a game of yards with big plays to move down the field.
Down Stream Leverage
Massive leveling up of all down-stream activity performance such as CRO, Personalization, Marketing, SEO, etc.
Operational Leverage
Driving operational efficiency by focusing your entire org in the same direction.
Budget Focus
Making the absolute best use of your budget by focusing investments.
Competitive Focus
Competing in a clear and targeted effort.
Companies we've helped
Ecommerce without a strategy is like a sports car without an engine
Sure it will look nice, but it won't get you very far.
Without Strategy
Without strategy your ecommerce organization’s efforts are diffused and far less efficient.
- Lower Conversion Rates
- Lower Profit
- Lower Market Share
With Strategy
With strategy your ecommerce organization’s efforts are focused and far more efficient.
- Higher Conversion Rates
- Higher Profit
- Increased Market Share
Testimonials
Yates’ approach to business and his in-depth knowledge of marketing and sales strategy and data analytics won us over!
Yates is a big picture thinker with the insight and creativity to help executives see what’s possible, and he delivers results.
Jamie Adams
SVP and CIO
Lifeway
Yates dove in head-first to help us drive ecommerce growth.
Most firms I’ve worked with in the past focus on what they could do for us. He is focusing instead on helping us improve what we could do for ourselves.
It’s a big difference with a much bigger impact to our business. From strategy to analytics to research to ops, I couldn’t imagine not having him next to us as we march the brand forward.
Cory Uehlein
Head of Ecommerce
UpWest
I was lucky to work with Yates for a little over 3 years to help grow our DTC e-commerce business.
The depth and breadth of his knowledge were an incredible asset to our team.
We encountered many bumps in the road, including launching an e-commerce site during the pandemic, and Yates was always positive and right beside us offering clear strategic support.
Under his guidance, we built a strong in-house DTC capability that developed a multi-million dollar business in 2 years.
While his knowledge of and experience in the DTC space is unmatched, the time he takes to understand a business and its people is truly what makes him so special.
Carrie Lewis
Head of Marketing & Ecommerce
Buckwear
Recently Yates presented research that was a part of an ongoing consulting project for our company.
Yates insights into the subject were outstanding, and spot on. His research was in-depth, and the results were hard-hitting.
He has the unique capability of taking very intense and complicated information and communicating to a broad audience in a manner that is understandable and actionable.
Yates is skilled at moderating a discussion to bring a diverse set of stakeholders to a consensus in a collaborative manner. Yates also met every deliverable on the timeline that he committed to – quite impressive.
Yates has a keen marketing mind, and sharp business intellect. We are fortunate to have him working on the project.
Mark Tate
COO
MOJO (SVP Emeritus Russell Athletic)
I can’t recommend Yates highly enough.
His strategic guidance has been transformational to our business and has given us a picture and plan for a better future than we could have imagined on our own.
What makes working with Yates even better is that he’s a blast to work with and makes even complex, confusing situations/decisions seem fun and approachable.
He looks out for us; I know we have an advocate that is motivated by more than money.
Robert Wahby
Co-Founder
CommonalityRE
My experience working with Yates has been excellent.
His creative efforts as he worked with my team resulted in an award-winning web-site.
We continue to work with him and his firm and look forward to more outstanding results.
Michael Smith
SVP Omnichannel & Ecommerce
Kay Jewelers
Yates was instrumental in helping Arcadia develop a successful launch strategy and a holiday marketing campaign that had huge results.
Yates is as good as they come when it comes to being a strategic, data driven thinker and has added huge value to our direct to consumer initiatives.
Jack Joseph
Head of Ecommerce
Arcadia Publishing
Yates brings not only a wealth of knowledge about the eCommerce space but also a genuine desire for success to every project and client on which I’ve had the privilege of working with him.
His ability to absorb massive amounts of information quickly and thoroughly enabled him to fully and deeply engage with our brand and goals faster than anyone else I could have chosen to work with.
If you’re looking for someone who will bring a superior level of research, data analysis and strategic planning to your company, Yates is the perfect person for you. I wouldn’t hire anyone else!
Helenita Frounfelkner
CMO
Nook
Yates is an extraordinary thinker.
As the founder of an early stage company, I often get lost in the weeds of the fires I’m dealing with today. Yates is great at asking questions to help me think about my company from a more strategic perspective.
Yates’ insights have helped GoodUnited unlock and capture opportunities that we may have otherwise missed.
Not only is Yates world-class at thinking through strategy, but he’s also able to connect the strategy to an operational and tactical plan to facilitate real change within organizations.
Jeremy Berman
President
GoodUnited
As a startup in hyper growth mode, we’re always looking for ways to learn and optimize on the fly while strengthening our position in the marketplace. We were searching for tactics to grow the business, but instead we found something much more powerful in Yates; he is helping us grow our in-house talent.
Our ongoing engagement with Yates is focused on building the team up in tangible ways that have netted increased confidence, greater performance and ultimately business results (+45% rev YOY).
Had we outsourced this work to an agency or vendor we would have solved short term needs but never worked to develop the internal team.
We are becoming future-built for the storms ahead, which we owe to the investment, energy and expertise Yates has brought to the table.
Luke Oppliger
Head of Marketing
UpWest
As power users of the products we sell, we were expecting to have difficulty finding a consultant who could honor the passion we had for supplying an impactful customer experience. But Yates exceeded our expectations.
We could feel his enthusiasm for helping us achieve improvements in revenue and brand identity.
Beyond E-commerce, I personally found Yates to be a mentor in entrepreneurship, leadership, and business communications. In addition to showing me smart tactics and best practices, I obtained specific advice that factored in the unique challenges, personalities, and structure of my organization.
Overall, Yates delivered impressive results that more than justified his fees. Highlights included 47% YOY Revenue lift, 50.5% increase in CVR, 72% YOY lift in average purchase per user, and a 24% increase in engaged sessions. We also realized increasing ROAS and decreasing CAC significantly.
Derek Ash
CMO
Sam Ash Music
In the few months, we have been working with Yates, his perspective and strategic outlook on small-scaled details as well as large, big-picture planning, have been influential to the continued success and growth of our brand/company.
He has an ability to bring teams together, connect the puzzle pieces and drive real results- which ultimately is increasing sales and brand exposure.
We look forward to continuing our work with Yates and are excited to have him onboard.
Jamie Cantalupo
President
Nook
We have had the privilege of working with 2 Visions and Yates Jarvis for over twelve months now, and his knowledge of the DTC space is only matched by his passion and commitment for our brand.
Yates and his firm are analytical, thorough, and truly invested in the success of not only the business but our team members. Brands of any size and at any stage of their digital journey would benefit from having 2 Visions and Yates on their side.
I consider UpWest fortunate to be able to call them partners and trusted advisors.
Jamie Schisler
CEO
UpWest
2 Visions flat out delivers, on-time, and above expectations.
Yates and his team bring research, strategy, leadership and really 360-degree help as we face change head-on, launching DTC and other strategic initiatives.
Yates not only cares for our people and company, but he actually has the unique capabilities to do something about it. We’re picky with our partners and 2 Visions is no exception.
Their track record is proven and we’re another success story.
His firm’s influence within our team is obvious and we’re thankful to be working with them.
David Trapp
CEO
JEDCo Brands, Inc.
Win Through Better Strategy
Strategy not only focuses your efforts, it focuses your team in powerful ways.
The profit benefits of a unified team have been studied inside and out and the results are clear. Teams unified by strategic vision outperform their counterparts.
Secure Large, Multi-Year ROI
Strategy is all about costly and risky investment in a direction that positions a company to maximize profit.
You know the saying “Higher risk, higher reward?” That’s how strategy works.
Sure, there will be a lot of on-the-court decisions. But performing those decisions within the context of a strategy or to inform changes to a strategy…that’s often the difference between incremental and expoential returns.
Hit Your Goals, On-Time
Unlike most ecommerce businesses which are suboptimized across and even within departments, you can use strategy to have the parts work together toward the whole.
This equals higher chances of hitting your goals on-time because everyone is chipping away, in the same direction.
Bring Your Strategy to Life
Strategies are not meant to be dusty, corporate, forgotten binders.
Think of strategies more like DNA coding…the goal of the ecommerce business is to bring the strategy to life by passing that design throughout the entire org so it can operate together.
Win Through Better Strategy
Strategy not only focuses your efforts, it focuses your team in powerful ways.
The profit benefits of a unified team have been studied inside and out and the results are clear. Teams unified by strategic vision outperform their counterparts.
Secure Large, Multi-Year ROI
Strategy is all about costly and risky investment in a direction that positions a company to maximize profit.
You know the saying “Higher risk, higher reward?” That’s how strategy works.
Sure, there will be a lot of on-the-court decisions. But performing those decisions within the context of a strategy or to inform changes to a strategy…that’s often the difference between incremental and expoential returns.
Hit Your Goals, On-Time
Unlike most ecommerce businesses which are suboptimized across and even within departments, you can use strategy to have the parts work together toward the whole.
This equals higher chances of hitting your goals on-time because everyone is chipping away, in the same direction.
Bring Your Strategy to Life
Strategies are not meant to be dusty, corporate, forgotten binders.
Think of strategies more like DNA coding…the goal of the ecommerce business is to bring the strategy to life by passing that design throughout the entire org so it can operate together.
Do you have a documented Ecommerce Strategy that actually matters?
Stop-gap tactics masquerading as strategy aren’t going to cut it
You know that you need help to design, implement, and execute your DTC eCommerce Strategy but you’re feeling lost and unsure of where to turn. Choosing the wrong partner can have you spinning in circles, or chasing more short-term wins that will miss the forest for the trees. 2 Visions unique solutions-oriented process can be the help you need to grow your DTC eCommerce business.
DTC eCommerce is a complex and fast-paced industry, but by working with the dedicated DTC eCommerce experts at 2 Visions, we can make things easy. After collaborating, developing, and helping you implement your strategy, the hardest part of your day will be having to reset your goals against even higher expectations. Our Principal Consultant will work with you 1-1 to show you how.
Who is 2 Visions?
2 Visions is an award-winning strategy, marketing, and research firm helping direct-to-consumer (DTC) ecommerce brands grow by developing their in-house capabilities for long-term success.
Founded by Yates Jarvis, who has worked with notable companies such as TGW, Ancient Nutrition, Express, Kay, DIFF Eyewear, Jeep, and Spanx, 2 Visions focuses on high-touch teaching and side-by-side collaboration to empower brands to avoid costly missteps and build profitable ecommerce strategies.
To supercharge your entire ecommerce ecosystem, we deploy in-depth, granular market research, which serves as a secret sauce for clients aiming to improve personalization, AI, CRO, SEO, and targeted journeys in ecommerce customer experiences.
Our research enables clients to uncover powerful data-driven insights and develop more effective product, brand, marketing and CX strategies tailored to their target audiences.
