Strategic planning can be boring or exciting
Most executives don’t value strategic planning. They might value the idea of strategy, but see the process itself as a bother, a necessary evil. Especially for execs fresh out of middle management, strategic planning can seem so far removed from the day-to-day that it doesn’t seem to matter.
But how you present strategic planning, how you prepare people for it, and how you facilitate it (whether that’s you or a third party) can make all the difference between a ho-hum slog and an exciting, transformative event.
It starts with the why. What outcomes do you want from strategic planning? One outcome I encourage every business to add is, “Our strategic planning improves executive team culture.”
Once you’ve got the why, think about the how. How can the way we strategically plan improve our executive team culture? What would that look like for your team? There’s no right answer here. As leaders you will set the tone, so come prepared to model the behaviors that will make strategic planning enjoyable and stimulating. If you aren’t sure what this could look like, try different things, like starting the day with a team exercise, and learn from them.
Finally, promote your strategic planning meeting. Buildup is key to making anything exciting. Just like a concert, a sporting event, or a grand opening, it takes planning and promotion to get people excited.