Ecommerce Search Engine Optimization (SEO) Services
Organic Search traffic is often the highest converting, lowest cost traffic you can have at traffic volumes that really matter. If you aren’t capitalizing on your SEO opportunity today, your competitors are.
Lift Organic Traffic to 30% Share
Low organic search traffic means higher acquisition costs
Ad budgets too often dominate the landscape when it comes to new shopper acquisition and that means slimmer profits.
We’ll help you increase your organic traffic share to claim more of the vast pie of shoppers looking for products like yours on search engines like Google.
Lower Your SEO Costs
Maintain quality and volume at lower costs with Hybrid SEO
Hybrid SEO is all about leveraging both your in-house team and out-of-house help in the most cost efficiency manner possible while maximizing the usefulness of the SEO work across other marketing functions.
Without Hybrid SEO
Without hybrid SEO you are budget-limited on the volume and quality of work your team and extended teams can deliver.
- Lower traffic volume
- Higher traffic costs
- Unoptimized content
- Under-utilized content
With Hybrid SEO
With hybrid SEO you are able to maximize your budget and begin to compete at a scale that really moves ecommerce performance needles.
- Higher traffic volume
- Lower traffic costs
- Optimized content
- Fully utilized content
Companies we've helped
Yates’ approach to business and his in-depth knowledge of marketing and sales strategy and data analytics won us over!
Yates is a big picture thinker with the insight and creativity to help executives see what’s possible, and he delivers results.
Jamie Adams
SVP and CIO
Lifeway
Claim First Page Rankings
Did you know that you can use SEO as a tool across both awareness and consideration stages?
This means we can get you ranking for both high-reach and high-converting purposes.
Use Hybrid SEO to Improve LTV
SEO activities often include the production of high-value content.
The trick is to use that content for other parts of your ecosystem so that your investment does double duty – at the top and bottom of the funnel.
Increase Traffic for Product Categories
With some tweaks across your product and tech strategy, you’ll be able to increase traffic to product category pages.
This is big news because shopper traffic to these pages offer a winning combo of new and return shoppers that are already in the research and consideration phase of a purchase journey.
Lower Customer Acquisition Cost (CAC)
The goal of SEO work can be to increase your overall traffic volume at efficient costs.
However, ecommerce SEO can also be used to eat into ad cost overreliance. Either way, this all adds up to bottom-line boosting CAC reductions.
Claim First Page Rankings
Did you know that you can use SEO as a tool across both awareness and consideration stages?
This means we can get you ranking for both high-reach and high-converting purposes.
Use Hybrid SEO to Improve LTV
SEO activities often include the production of high-value content.
The trick is to use that content for other parts of your ecosystem so that your investment does double duty – at the top and bottom of the funnel.
Increase Traffic for Product Categories
With some tweaks across your product and tech strategy, you’ll be able to increase traffic to product category pages.
This is big news because shopper traffic to these pages offer a winning combo of new and return shoppers that are already in the research and consideration phase of a purchase journey.
Lower Customer Acquisition Cost (CAC)
The goal of SEO work can be to increase your overall traffic volume at efficient costs.
However, ecommerce SEO can also be used to eat into ad cost overreliance. Either way, this all adds up to bottom-line boosting CAC reductions.
What Percentage of your Ecommerce Traffic Comes from Organic Search?
If it is below 30%, it’s time to take action
You could be paying 2-3x the cost per visit for shoppers (or more) if you are trading organic visitors for paid media visitors through advertising. It’s time to start the journey toward more efficient site traffic spend with a more balanced influence of pay-to-play advertising.
Who is 2 Visions?
2 Visions is an award-winning strategy, marketing, and research firm helping direct-to-consumer (DTC) ecommerce brands grow by developing their in-house capabilities for long-term success.
Founded by Yates Jarvis, who has worked with notable companies such as TGW, Ancient Nutrition, Express, Kay, DIFF Eyewear, Jeep, and Spanx, 2 Visions focuses on high-touch teaching and side-by-side collaboration to empower brands to avoid costly missteps and build profitable ecommerce strategies.
To supercharge your entire ecommerce ecosystem, we deploy in-depth, granular market research, which serves as a secret sauce for clients aiming to improve personalization, AI, CRO, SEO, and targeted journeys in ecommerce customer experiences.
Our research enables clients to uncover powerful data-driven insights and develop more effective product, brand, marketing and CX strategies tailored to their target audiences.