Owned IQ
Strategic access to zero-party data. Elevate your ecommerce ecosystem with our Owned IQ service that combines your brand and product strategies with performance hypotheses to fuel dramatic real-world lifts in revenue and profit.
Brand IQ
Measure what your ecommerce brand brings to the table in margin dollars and decide where and how to grow the value of your brand to increase profitability.
Ad IQ
Improve the quality of ad creative direction and concepting for better performing ads. Match your concepts to customer segments and identify the best concepts before using media buy to A/B test them.
Product IQ
Launch only the best products and highest performing product features … and do so at precisely the right prices. Know what will work before investing in bringing products to market. Increase profitability by increasing product-market-fit.
Marketing IQ
Marketing content from emails to product descriptions can all be tailored specifically to meet your customers where they are. Companies that dial up their Marketing IQ see financial performance increases across the board.
Customer Experience IQ
Free shipping site-wide or in tiers? Free shipping in tiers or $5 re-stocking fee. Instant phone or chat access to customer service or no-hassle returns? Knowing your customer best helps your ecommerce brand prioritize investment within the CX.
Competitor IQ
Understanding your competitors helps you to tweak positioning of your brand, affects your product development strategies, and tints your priorities in ad and marketing content. The strongest brands compete on purpose.
Level Up Your Entire Ecommerce Ecosystem
Nothing can affect profit quite like proprietary knowledge
Make your org’s understanding of your strategies and customers your competitive advantage. Owned IQ takes every profit-driver to the next level: brand, product, pricing, advertising, content, and customer experience.
Research Investments Drive Competitive DTC
Compete with strategies hinged on knowing consumers better
DTC Without Research
Unfortunately, many DTC companies have middling performance and stunting margin because they didn’t begin as a research-backed team. This leads to problematic results.
- Overweight Catalog Relying on a Few Winners
- Higher CACs
- Lower CVRs
- Decreased LTV
DTC With Research
Owned IQ brings research to the point of operational need, allowing you to serve your customers better because you know your customers better than anyone else.
- High Performing Catalog
- Lower CACs
- Higher CVRs
- Increased LTV
Companies we've helped
We hired 2 Visions to help create a broad vision for our company and to get a better idea of how to streamline our e-commerce sales.
The company’s mindset is most impressive.
Yates is always concerned with my well being and the well being of my company.
Allison Lee
Founder & CEO
Eventide Pennant Co
Start Small and Build Big
You don’t need years of research to make an impact today.
Even with a modest, but regular investment in research, you can fill up your competitive intel coffers with actionable data that can transform your results, one step at a time.
Plug In Your Entire Team
Research isn’t just for a research or analyst team.
With Owned IQ the findings are served up to each of your teams from product to marketing to make sure that your ecommerce business is in tune with customers from behind-the-scenes strategy to high-converting content.
Synthesize Across Your Tech Stack
You wouldn’t believe how much of your tech stack is thirsty for what you’ll glean through Owned IQ.
Any system driving personalized content is going to thrive, dialing up the return RPMs…from email and SMS to personalized omni-channel experiences.
Inform Your Messaging and Content
DTC ecommerce messaging and content that is dialed in to various customer groups flat-out performs.
Even how you sequence the information served on product descriptions, for instance, can make a difference in CVR. With Owned IQ, you can dial it in, serve it up, and watch the results climb.
Start Small and Build Big
You don’t need years of research to make an impact today.
Even with a modest, but regular investment in research, you can fill up your competitive intel coffers with actionable data that can transform your results, one step at a time.
Plug In Your Entire Team
Research isn’t just for a research or analyst team.
With Owned IQ the findings are served up to each of your teams from product to marketing to make sure that your ecommerce business is in tune with customers from behind-the-scenes strategy to high-converting content.
Synthesize Across Your Tech Stack
You wouldn’t believe how much of your tech stack is thirsty for what you’ll glean through Owned IQ.
Any system driving personalized content is going to thrive, dialing up the return RPMs…from email and SMS to personalized omni-channel experiences.
Inform Your Messaging and Content
DTC ecommerce messaging and content that is dialed in to various customer groups flat-out performs.
Even how you sequence the information served on product descriptions, for instance, can make a difference in CVR. With Owned IQ, you can dial it in, serve it up, and watch the results climb.
Do you know more about your customers than your competitors?
Buying the same third-party data won’t move the needle
The race to profit at scale is a race to meeting the needs of your customers- and your competitors are giving it their best shot as well.
What many companies haven’t yet figured out is how to use research and intel to win. We’d love to show you the way.
Who is 2 Visions?
2 Visions is an award-winning strategy, marketing, and research firm helping direct-to-consumer (DTC) ecommerce brands grow by developing their in-house capabilities for long-term success.
Founded by Yates Jarvis, who has worked with notable companies such as TGW, Ancient Nutrition, Express, Kay, DIFF Eyewear, Jeep, and Spanx, 2 Visions focuses on high-touch teaching and side-by-side collaboration to empower brands to avoid costly missteps and build profitable ecommerce strategies.
To supercharge your entire ecommerce ecosystem, we deploy in-depth, granular market research, which serves as a secret sauce for clients aiming to improve personalization, AI, CRO, SEO, and targeted journeys in ecommerce customer experiences.
Our research enables clients to uncover powerful data-driven insights and develop more effective product, brand, marketing and CX strategies tailored to their target audiences.