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Sam Ash Chooses 2 Visions for Ecommerce Growth

100 Year-Old Music Store Brand and Acclaimed Ecommerce Consulting and Research Firm Join Forces

CHARLESTON, S.C., February 20, 2024  — Sam Ash selects award-winning ecommerce consulting firm 2 Visions as their ecommerce growth partner to chart a future course for the growth of the company online.

Sam Ash Music is a celebrated family-owned, family-operated chain of music stores founded in 1924 with over 40 locations in 16 states nationwide. A top retailer for over 100 years, the company’s mission is a passionate commitment to provide high quality equipment to musicians across the country.

The strategic selection of 2 Visions by senior executives at Sam Ash will drive evolution for the company’s DTC activities online by enhancing in-house capabilities and leveraging 2 Vision’s approach to strategy, research, marketing, and UX.

Working with such a storied brand is an honor. Sam Ash has earned every bit of their market share. Our goal now is to match visionary positioning with high-fit internal capabilities to support another 100 years of excellence,” stated 2 Vision’s founder and principal, Yates Jarvis.

The announcement of this new partnership comes on the heels of a string of recent awards and accolades for the Charleston-based market research and consulting firm.

About 2 Visions

2 Visions is an award-winning strategy, marketing, and research firm helping direct-to-consumer (DTC) ecommerce brands grow by developing their in-house capabilities for long-term success. Founded by Yates Jarvis, who has worked with notable companies such as TGW, Ancient Nutrition, Kay, DIFF Eyewear, Jeep, and Spanx, 2 Visions focuses on high-touch teaching and side-by-side collaboration to empower brands to avoid costly missteps and build profitable ecommerce strategies.

To supercharge your entire ecommerce ecosystem, we deploy in-depth, granular market research, which serves as a secret sauce for clients aiming to improve personalization, AI, CRO, SEO, and targeted journeys in ecommerce customer experiences. Our research enables clients to uncover powerful data-driven insights and develop more effective marketing and CX strategies tailored to their target audiences.

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SOURCE 2 Visions

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