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Sam Ash Chooses 2 Visions for Ecommerce Growth

100 Year-Old Music Store Brand and Acclaimed Ecommerce Consulting and Research Firm Join Forces

CHARLESTON, S.C., February 20, 2024  — Sam Ash selects award-winning ecommerce consulting firm 2 Visions as their ecommerce growth partner to chart a future course for the growth of the company online.

Sam Ash Music is a celebrated family-owned, family-operated chain of music stores founded in 1924 with over 40 locations in 16 states nationwide. A top retailer for over 100 years, the company’s mission is a passionate commitment to provide high quality equipment to musicians across the country.

The strategic selection of 2 Visions by senior executives at Sam Ash will drive evolution for the company’s DTC activities online by enhancing in-house capabilities and leveraging 2 Vision’s approach to strategy, research, marketing, and UX.

Working with such a storied brand is an honor. Sam Ash has earned every bit of their market share. Our goal now is to match visionary positioning with high-fit internal capabilities to support another 100 years of excellence,” stated 2 Vision’s founder and principal, Yates Jarvis.

The announcement of this new partnership comes on the heels of a string of recent awards and accolades for the Charleston-based market research and consulting firm.

About 2 Visions

2 Visions is an award-winning consulting and market research firm specializing in helping direct-to-consumer (DTC) ecommerce brands grow by developing their in-house capabilities for long-term success. Founded by Yates Jarvis, who has worked with notable companies such as TGW, Ancient Nutrition, Kay, DIFF Eyewear, Jeep, and Spanx, 2 Visions focuses on high-touch teaching and side-by-side collaboration to empower brands to avoid costly missteps and build profitable ecommerce strategies.

The firm’s unique consulting approach involves working directly with senior leadership and key employees to pursue high-leverage opportunities, enabling brands to scale faster and more efficiently. On the research side, 2 Visions offers in-depth, granular market research, which serves as a secret sauce for clients aiming to improve personalization, AI, and targeted journeys in ecommerce customer experiences. Their research enables clients to uncover powerful data-driven insights and develop more effective marketing and CX strategies tailored to their target audiences. For more information, visit

SOURCE 2 Visions

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