Customer Research Company
Better brands, better products, and better marketing on the back of the best consumer brand, product, and marketing research you can get your hands on.
Top Customer Research & Marketing Research Company
Grow Your Business with Better Customer Research
Know and serve your customers better than your competition.
Hard-Hitting Research
Right When You Need It
At An Affordable Cost
Companies we've helped
Types of Research Services
Product Development Research
Guide your product development with precision using predictive analytics and consumer preferences, ensuring your offerings meet market demands effectively.
Pricing Research
Shape your pricing strategy by identifying optimal pricing for individual items, bundling, and promotions, tailored to each market niche and segment.
Advertising Research
Boost your ad performance by testing visuals and copy to find winning combinations, optimizing your ad spend and maximizing CTR and CVR.
Branding Research
Differentiate your brand with targeted research that enhances messaging, brand awareness, and market receptivity, guiding future investment decisions.
Marketing Research
Optimize your ecommerce performance with research-driven content and visuals, elevating A/B testing and accelerating marketing success on homepages, PLPs, and PDPs.
Personalization Research
Enhance your personalization system by identifying the best facets to mix and match per segment, improving personalized product recommendations and sort orders.
Owned IQ
Centralize your research with Owned IQ, a software hub that packages and delivers insights tailored for your product development, merchandising, and marketing teams.
Customer Research
Understand your customers better by identifying their needs, behaviors, preferences, and value triggers, enabling you to shape more effective strategies.
Competitor & Market Research
Gain a competitive edge with in-depth research that goes beyond quantifiable metrics, uncovering strategic levers and areas where your competitors may outshine you.
Need More Information? or Ready to Get Started?
Recently Yates presented research that was a part of an ongoing consulting project for our company.
Yates insights into the subject were outstanding, and spot on. His research was in-depth, and the results were hard-hitting.
He has the unique capability of taking very intense and complicated information and communicating to a broad audience in a manner that is understandable and actionable.
Yates is skilled at moderating a discussion to bring a diverse set of stakeholders to a consensus in a collaborative manner. Yates also met every deliverable on the timeline that he committed to – quite impressive.
Yates has a keen marketing mind, and sharp business intellect. We are fortunate to have him working on the project.
Mark Tate
COO
MOJO (SVP Emeritus Russell Athletic)
Sample Benefits of Research Services
More Revenue Per Product
Revenue per product jumps up when what you are selling is what customers want to buy.
When you prevent the production and marketing of lower performing products average revenue rises across the entire catalog.
Increased Marketing Efficiency
Efficient ad buys are ultimately driven by better lower-funnel campaign performance: higher CTRs and higher CVRs.
Research & intel not only improves the attractiveness of the products and prices on offer, lifting marketing efficiency, but they also do this by optimizing the fit of your marketing segmentation and content.
Super-Powered Personalization
Personalization engines that run on digital behavioral data are like race horses running with UGGs…the potential not realized is just sad.
To get the most out of your personalization investments you need to supercharge what you feed the software with segment-specific strategy and content across brand, product, and marketing angles.
Increased CVR via CX
We can not only learn how to maximize product offerings before they are created but also capture early learnings for elements of the entire CX including UX/UI and content.
Think: improving imagery, product descriptions, CTAs, promotions, service structures such as returns, etc.
While A/B and multivariate testing is helpful, when we learn early, we not only save money, but we also avoid unnecessarily toying with actual shopping experiences.
Keep your brand in lock-step w/ consumer preferences
Customer clarity is the beginning of growing profitability
Without Research & Intel
Without research and intel your ecommerce organization’s efforts are much higher risk with blurry customer preference targets.
- Lower Conversion Rates
- Lower Profit
- Higher Costs
With Research & Intel
With research and intel your ecommerce organization’s efforts are targeted to consumer preference with precision, confidence, and creativity.
- Higher Conversion Rates
- Higher Profit
- Lower Costs
Customer intel could be your missing ingredient
Profit follows focus; research and intel point the way.
Lasting profitability potential is driven from learning
Flying blind in DTC ecommerce is launching strategy, products, and content without any solid research intel to guide you in the right direction before you make costly investments.
Improves Efficiency
The right research and intel will focus your team, helping to usher unified problem solving across departments.
Improves Product Sales
Find your product winners before investing in product development, merchandising, and marketing costs.
Improves Content
Dial in ecommerce product content, marketing value prop language, and article copy for maximum impact.
Improves CVR
Better products solve better problems and CVR follows. Use research intel to connect the dots for big CVR lifts.
Lower your learning costs; boost profit.
Research & intel lets you learn early at a fraction of the cost
You already pay for learning to drive profit. Your “research” is sales data. But this type of research is very costly.
Example: Product Research & Intel
How much are you spending to learn late?
Consider the enormous costs you are already paying to learn after a product is sold.
- Costs to produce it
- Interest costs to fund production
- Costs to warehouse
- Costs to market
- Costs to ship
- Lost opportunity costs of offering better options
- Costs to CVR and LTV
- Costs to support through CX
^^ All of this, just to learn? Why not learn earlier, before production?
Benefits of Learning Early
Research & intel programs help you learn before a product is produced with myriad benefits.
- Higher performing marketing & personalization
- Increased revenue per product
- Increased conversion rates (CVR)
- Increased retention, lifetime value (LTV)
- Increased ambassadorship
- Increase traffic at lower cost via organic and WOM
- Strengthened brand value
- Increased marketshare
What is your OwnedIQ?
Improving your org's OwnedIQ significantly lifts profitability
You have heard of paid and owned media, right?
Ecommerce businesses also have paid and owned research and intel. Lifting your OwnedIQ is all about strengthening the competitive edge that comes from better intel at better costs applied in better ways.
Who is 2 Visions?
2 Visions is an award-winning strategy, marketing, and research firm helping direct-to-consumer (DTC) ecommerce brands grow by developing their in-house capabilities for long-term success.
Founded by Yates Jarvis, who has worked with notable companies such as TGW, Ancient Nutrition, Express, Kay, DIFF Eyewear, Jeep, and Spanx, 2 Visions focuses on high-touch teaching and side-by-side collaboration to empower brands to avoid costly missteps and build profitable ecommerce strategies.
To supercharge your entire ecommerce ecosystem, we deploy in-depth, granular market research, which serves as a secret sauce for clients aiming to improve personalization, AI, CRO, SEO, and targeted journeys in ecommerce customer experiences.
Our research enables clients to uncover powerful data-driven insights and develop more effective product, brand, marketing and CX strategies tailored to their target audiences.