Reinvent Customer Experience Online with Direct-to-Consumer Strategies
Scout Motors wants to go all-in selling direct and dealerships aren’t happy.
Let’s be honest, who still loves the dealership experience?
Buyers want transparency. They want speed. They want control.
Scout sees this. So do Tesla, Rivian, and Polestar.
Scout’s betting on its tech stack to pull it off.
They’re building from scratch.
No clunky legacy systems. In ecommerce, I’ve seen what a modern stack does: it makes everything seamless and faster.
But this isn’t just about tech. It’s about experience.
Scout is aiming to give as much or even more than an in-person sale.
Think about it.
Buyers can complete everything online, from booking test drives to scheduling service. It’s not just about speed; it’s about choice and comfort.
The right digital journey can be just as personal and high-touch:
- Immediate answers through AI-powered support
- Transparent pricing without the back-and-forth
- Guided product discovery, tailored to each customer
- Personalized service scheduling that fits their schedule
Scout wants buyers to feel fully in control. No haggling, no hidden fees, no missed connections.
The big question: are you doing the same with your ecommerce?