Navigate Secondary Research with a Discerning Eye and Precision

Interested in purchasing existing research studies? Pause and think again.

One of the first things to look out for is the study’s time period.

This is crucial especially in the dynamic world of e-commerce and consumer behavior trends.

Outdated findings often lack relevance, no matter how tempting the price or label might be.

Next, scrutinize the audience that was researched.

Is it a sweeping generalization or specifically targeted? Not everyone sells to an entire country, right? Don’t get pulled in by a grand claim that doesn’t match your target audience.

Methodology too is key.

A popular choice you might come across is survey-based studies, but are the conclusions strong enough? Can you confidently base decisions on the data?

Always make sure the methodology suits your data needs.

Lastly, poke around the outputs.

If you’re forking out big bucks, best to review what you get before purchasing, even consider requesting a report sample if possible.

So next time you’re in the market for a research study, remember these tips.

Scrutinize, analyze and then finalize.

When it comes to secondary research, nothing helps more than a keen, discerning eye that knows exactly what it needs.