Engage Loyal Customers in Research with Tailored Incentives

Want stronger customer participation in research stages?

It starts with expectation framing.

Repeat participation, high adoption? Unlikely.

Plan with relatively low numbers in mind. Your own customer database won’t cut it, people want in on your research less frequently than you’d think.

But turn to your brand ambassadors, VIPs and repeat purchasers – they’re game for more.

Strike a chord with them using next-level perks.

How about branding research participation as a ticket to the next level of your loyalty program?

Or even better, think financial or service compensations. Discounts, extended return windows, reduced shipping fees… The possibilities are endless.

The last piece?

Keep your study focused and short.

Make it straightforward for your customers to complete in just a minute or two, max. Anything more will trigger churn.

Your participant acquisition efforts deserve better!