Ecommerce Search Engine Optimization (SEO) Services
Organic Search traffic is often the highest converting, lowest cost traffic you can have at traffic volumes that really matter. If you aren’t capitalizing on your SEO opportunity today, your competitors are.
Lift Organic Traffic to 30% Share
Low organic search traffic means higher acquisition costs
Ad budgets too often dominate the landscape when it comes to new shopper acquisition and that means slimmer profits.
We’ll help you increase your organic traffic share to claim more of the vast pie of shoppers looking for products like yours on search engines like Google.
Lower Your SEO Costs
Maintain quality and volume at lower costs with Hybrid SEO
Hybrid SEO is all about leveraging both your in-house team and out-of-house help in the most cost efficiency manner possible while maximizing the usefulness of the SEO work across other marketing functions.
Without Hybrid SEO
Without hybrid SEO you are budget-limited on the volume and quality of work your team and extended teams can deliver.
- Lower traffic volume
- Higher traffic costs
- Unoptimized content
- Under-utilized content
With Hybrid SEO
With hybrid SEO you are able to maximize your budget and begin to compete at a scale that really moves ecommerce performance needles.
- Higher traffic volume
- Lower traffic costs
- Optimized content
- Fully utilized content
Companies we've helped
Testimonials
In the few months, we have been working with Yates, his perspective and strategic outlook on small-scaled details as well as large, big-picture planning, have been influential to the continued success and growth of our brand/company.
He has an ability to bring teams together, connect the puzzle pieces and drive real results- which ultimately is increasing sales and brand exposure.
We look forward to continuing our work with Yates and are excited to have him onboard.
Jamie Cantalupo
President
Nook
Yates dove in head-first to help us drive ecommerce growth.
Most firms I’ve worked with in the past focus on what they could do for us. He is focusing instead on helping us improve what we could do for ourselves.
It’s a big difference with a much bigger impact to our business. From strategy to analytics to research to ops, I couldn’t imagine not having him next to us as we march the brand forward.
Cory Uehlein
Head of Ecommerce
UpWest
Yates’ approach to business and his in-depth knowledge of marketing and sales strategy and data analytics won us over!
Yates is a big picture thinker with the insight and creativity to help executives see what’s possible, and he delivers results.
Jamie Adams
SVP and CIO
Lifeway
My experience working with Yates has been excellent.
His creative efforts as he worked with my team resulted in an award-winning web-site.
We continue to work with him and his firm and look forward to more outstanding results.
Michael Smith
SVP Omnichannel & Ecommerce
Kay Jewelers
Yates is an extraordinary thinker.
As the founder of an early stage company, I often get lost in the weeds of the fires I’m dealing with today. Yates is great at asking questions to help me think about my company from a more strategic perspective.
Yates’ insights have helped GoodUnited unlock and capture opportunities that we may have otherwise missed.
Not only is Yates world-class at thinking through strategy, but he’s also able to connect the strategy to an operational and tactical plan to facilitate real change within organizations.
Jeremy Berman
President
GoodUnited
We have had the privilege of working with 2 Visions and Yates Jarvis for over twelve months now, and his knowledge of the DTC space is only matched by his passion and commitment for our brand.
Yates and his firm are analytical, thorough, and truly invested in the success of not only the business but our team members. Brands of any size and at any stage of their digital journey would benefit from having 2 Visions and Yates on their side.
I consider UpWest fortunate to be able to call them partners and trusted advisors.
Jamie Schisler
CEO
UpWest
As power users of the products we sell, we were expecting to have difficulty finding a consultant who could honor the passion we had for supplying an impactful customer experience. But Yates exceeded our expectations.
We could feel his enthusiasm for helping us achieve improvements in revenue and brand identity.
Beyond E-commerce, I personally found Yates to be a mentor in entrepreneurship, leadership, and business communications. In addition to showing me smart tactics and best practices, I obtained specific advice that factored in the unique challenges, personalities, and structure of my organization.
Overall, Yates delivered impressive results that more than justified his fees. Highlights included 47% YOY Revenue lift, 50.5% increase in CVR, 72% YOY lift in average purchase per user, and a 24% increase in engaged sessions. We also realized increasing ROAS and decreasing CAC significantly.
Derek Ash
CMO
Sam Ash Music
2 Visions flat out delivers, on-time, and above expectations.
Yates and his team bring research, strategy, leadership and really 360-degree help as we face change head-on, launching DTC and other strategic initiatives.
Yates not only cares for our people and company, but he actually has the unique capabilities to do something about it. We’re picky with our partners and 2 Visions is no exception.
Their track record is proven and we’re another success story.
His firm’s influence within our team is obvious and we’re thankful to be working with them.
David Trapp
CEO
JEDCo Brands, Inc.
As a startup in hyper growth mode, we’re always looking for ways to learn and optimize on the fly while strengthening our position in the marketplace. We were searching for tactics to grow the business, but instead we found something much more powerful in Yates; he is helping us grow our in-house talent.
Our ongoing engagement with Yates is focused on building the team up in tangible ways that have netted increased confidence, greater performance and ultimately business results (+45% rev YOY).
Had we outsourced this work to an agency or vendor we would have solved short term needs but never worked to develop the internal team.
We are becoming future-built for the storms ahead, which we owe to the investment, energy and expertise Yates has brought to the table.
Luke Oppliger
Head of Marketing
UpWest
I was lucky to work with Yates for a little over 3 years to help grow our DTC e-commerce business.
The depth and breadth of his knowledge were an incredible asset to our team.
We encountered many bumps in the road, including launching an e-commerce site during the pandemic, and Yates was always positive and right beside us offering clear strategic support.
Under his guidance, we built a strong in-house DTC capability that developed a multi-million dollar business in 2 years.
While his knowledge of and experience in the DTC space is unmatched, the time he takes to understand a business and its people is truly what makes him so special.
Carrie Lewis
Head of Marketing & Ecommerce
Buckwear
Recently Yates presented research that was a part of an ongoing consulting project for our company.
Yates insights into the subject were outstanding, and spot on. His research was in-depth, and the results were hard-hitting.
He has the unique capability of taking very intense and complicated information and communicating to a broad audience in a manner that is understandable and actionable.
Yates is skilled at moderating a discussion to bring a diverse set of stakeholders to a consensus in a collaborative manner. Yates also met every deliverable on the timeline that he committed to – quite impressive.
Yates has a keen marketing mind, and sharp business intellect. We are fortunate to have him working on the project.
Mark Tate
COO
MOJO (SVP Emeritus Russell Athletic)
Yates brings not only a wealth of knowledge about the eCommerce space but also a genuine desire for success to every project and client on which I’ve had the privilege of working with him.
His ability to absorb massive amounts of information quickly and thoroughly enabled him to fully and deeply engage with our brand and goals faster than anyone else I could have chosen to work with.
If you’re looking for someone who will bring a superior level of research, data analysis and strategic planning to your company, Yates is the perfect person for you. I wouldn’t hire anyone else!
Helenita Frounfelkner
CMO
Nook
Yates was instrumental in helping Arcadia develop a successful launch strategy and a holiday marketing campaign that had huge results.
Yates is as good as they come when it comes to being a strategic, data driven thinker and has added huge value to our direct to consumer initiatives.
Jack Joseph
Head of Ecommerce
Arcadia Publishing
I can’t recommend Yates highly enough.
His strategic guidance has been transformational to our business and has given us a picture and plan for a better future than we could have imagined on our own.
What makes working with Yates even better is that he’s a blast to work with and makes even complex, confusing situations/decisions seem fun and approachable.
He looks out for us; I know we have an advocate that is motivated by more than money.
Robert Wahby
Co-Founder
CommonalityRE
Claim First Page Rankings
Did you know that you can use SEO as a tool across both awareness and consideration stages?
This means we can get you ranking for both high-reach and high-converting purposes.
Use Hybrid SEO to Improve LTV
SEO activities often include the production of high-value content.
The trick is to use that content for other parts of your ecosystem so that your investment does double duty – at the top and bottom of the funnel.
Increase Traffic for Product Categories
With some tweaks across your product and tech strategy, you’ll be able to increase traffic to product category pages.
This is big news because shopper traffic to these pages offer a winning combo of new and return shoppers that are already in the research and consideration phase of a purchase journey.
Lower Customer Acquisition Cost (CAC)
The goal of SEO work can be to increase your overall traffic volume at efficient costs.
However, ecommerce SEO can also be used to eat into ad cost overreliance. Either way, this all adds up to bottom-line boosting CAC reductions.
Claim First Page Rankings
Did you know that you can use SEO as a tool across both awareness and consideration stages?
This means we can get you ranking for both high-reach and high-converting purposes.
Use Hybrid SEO to Improve LTV
SEO activities often include the production of high-value content.
The trick is to use that content for other parts of your ecosystem so that your investment does double duty – at the top and bottom of the funnel.
Increase Traffic for Product Categories
With some tweaks across your product and tech strategy, you’ll be able to increase traffic to product category pages.
This is big news because shopper traffic to these pages offer a winning combo of new and return shoppers that are already in the research and consideration phase of a purchase journey.
Lower Customer Acquisition Cost (CAC)
The goal of SEO work can be to increase your overall traffic volume at efficient costs.
However, ecommerce SEO can also be used to eat into ad cost overreliance. Either way, this all adds up to bottom-line boosting CAC reductions.
What Percentage of your Ecommerce Traffic Comes from Organic Search?
If it is below 30%, it’s time to take action
You could be paying 2-3x the cost per visit for shoppers (or more) if you are trading organic visitors for paid media visitors through advertising. It’s time to start the journey toward more efficient site traffic spend with a more balanced influence of pay-to-play advertising.
Who is 2 Visions?
2 Visions is an award-winning strategy, marketing, and research firm helping direct-to-consumer (DTC) ecommerce brands grow by developing their in-house capabilities for long-term success.
Founded by Yates Jarvis, who has worked with notable companies such as TGW, Ancient Nutrition, Express, Kay, DIFF Eyewear, Jeep, and Spanx, 2 Visions focuses on high-touch teaching and side-by-side collaboration to empower brands to avoid costly missteps and build profitable ecommerce strategies.
To supercharge your entire ecommerce ecosystem, we deploy in-depth, granular market research, which serves as a secret sauce for clients aiming to improve personalization, AI, CRO, SEO, and targeted journeys in ecommerce customer experiences.
Our research enables clients to uncover powerful data-driven insights and develop more effective product, brand, marketing and CX strategies tailored to their target audiences.