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Ecommerce Research & Intel Services

Operating on gut, sales data, and the pre-baked industry insights is a shot in the dark compared to the customer clarity that leads to lasting profit gains.

Lower your learning costs; boost profit.

Research & intel lets you learn early at a fraction of the cost

You already pay for learning to drive profit. Your “research” is sales data. But this type of research is very costly.

Example: Product Research & Intel

How much are you spending to learn late?

Consider the enormous costs you are already paying to learn after a product is sold.

^^ All of this, just to learn? Why not learn earlier, before production?

Benefits of Learning Early

Research & intel programs help you learn before a product is produced with myriad benefits.

Customer intel could be your missing ingredient

Profit follows focus; research and intel point the way.

Lasting profitability potential is driven from learning

Flying blind in DTC ecommerce is launching strategy, products, and content without any solid research intel to guide you in the right direction before you make costly investments.

Improves Efficiency

The right research and intel will focus your team, helping to usher unified problem solving across departments.

Improves Product Sales

Find your product winners before investing in product development, merchandising, and marketing costs.

Improves Content

Dial in ecommerce product content, marketing value prop language, and article copy for maximum impact.

Improves CVR

Better products solve better problems and CVR follows. Use research intel to connect the dots for big CVR lifts.

Keep your brand in lock-step w/ consumer preferences

Customer clarity is the beginning of growing profitability

Without Research & Intel

Without research and intel your ecommerce organization’s efforts are much higher risk with blurry customer preference targets.

With Research & Intel

With research and intel your ecommerce organization’s efforts are targeted to consumer preference with precision, confidence, and creativity.


Companies we've helped

More Revenue Per Product

Revenue per product jumps up when what you are selling is what customers want to buy.

When you prevent the production and marketing of lower performing products average revenue rises across the entire catalog.

Increased Marketing Efficiency

Efficient ad buys are ultimately driven by better lower-funnel campaign performance: higher CTRs and higher CVRs.

Research & intel not only improves the attractiveness of the products and prices on offer, lifting marketing efficiency, but they also do this by optimizing the fit of your marketing segmentation and content. 

Super-Powered Personalization

Personalization engines that run on digital behavioral data are like race horses running with UGGs…the potential not realized is just sad.

To get the most out of your personalization investments you need to supercharge what you feed the software with segment-specific strategy and content across brand, product, and marketing angles.


Increased CVR via CX

We can not only learn how to maximize product offerings before they are created but also capture early learnings for elements of the entire CX including UX/UI and content.

Think: improving imagery, product descriptions, CTAs, promotions, service structures such as returns, etc.

While A/B and multivariate testing is helpful, when we learn early, we not only save money, but we also avoid unnecessarily toying with actual shopping experiences.

What is your OwnedIQ?

Improving your org's OwnedIQ significantly lifts profitability

You have heard of paid and owned media, right?

Ecommerce businesses also have paid and owned research and intel. Lifting your OwnedIQ is all about strengthening the competitive edge that comes from better intel at better costs applied in better ways.

Client Results

2 Visions helped a $1B+ apparel company scale their new ecommerce-first brand to new heights.

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2 Visions helped an iconic automobile brand’s new clothing line march confidently into DTC success.

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2 Visions helped the US’s third largest music store begin an online DTC pivot.

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Who is 2 Visions?

2 Visions is an award-winning strategy, marketing, and research firm helping direct-to-consumer (DTC) ecommerce brands grow by developing their in-house capabilities for long-term success.

Founded by Yates Jarvis, who has worked with notable companies such as TGW, Ancient Nutrition, Express, Kay, DIFF Eyewear, Jeep, and Spanx, 2 Visions focuses on high-touch teaching and side-by-side collaboration to empower brands to avoid costly missteps and build profitable ecommerce strategies.

To supercharge your entire ecommerce ecosystem, we deploy in-depth, granular market research, which serves as a secret sauce for clients aiming to improve personalization, AI, CRO, SEO, and targeted journeys in ecommerce customer experiences.

Our research enables clients to uncover powerful data-driven insights and develop more effective product, brand, marketing and CX strategies tailored to their target audiences.

Top Ecommerce Consulting Firm Award Clutch 2023 Gray
Ecommerce Business Consultant Award Expertise 2023 Gray
Top Ecommerce Consultant Award Design Rush Gray
Top 50 DTC Ecommerce Company Award MARsum Gray
American Marketing Association Ecommerce Portfolio White
Strategic Management Society Ecommerce Portfolio White
Insights Association Ecommerce Portfolio White