Ecommerce Market Research Services
Operating on gut, sales data, and the pre-baked industry insights is a shot in the dark compared to the customer clarity that leads to lasting profit gains.
Product Development Research
Guide your product development with precision using predictive analytics and consumer preferences, ensuring your offerings meet market demands effectively.
Pricing Research
Shape your pricing strategy by identifying optimal pricing for individual items, bundling, and promotions, tailored to each market niche and segment.
Advertising Research
Boost your ad performance by testing visuals and copy to find winning combinations, optimizing your ad spend and maximizing CTR and CVR.
Branding Research
Differentiate your brand with targeted research that enhances messaging, brand awareness, and market receptivity, guiding future investment decisions.
Marketing Research
Optimize your ecommerce performance with research-driven content and visuals, elevating A/B testing and accelerating marketing success on homepages, PLPs, and PDPs.
Personalization Research
Enhance your personalization system by identifying the best facets to mix and match per segment, improving personalized product recommendations and sort orders.
Owned IQ
Centralize your research with Owned IQ, a software hub that packages and delivers insights tailored for your product development, merchandising, and marketing teams.
Customer Research
Understand your customers better by identifying their needs, behaviors, preferences, and value triggers, enabling you to shape more effective strategies.
Competitor & Market Research
Gain a competitive edge with in-depth research that goes beyond quantifiable metrics, uncovering strategic levers and areas where your competitors may outshine you.
Lower your learning costs; boost profit.
Research & intel lets you learn early at a fraction of the cost
You already pay for learning to drive profit. Your “research” is sales data. But this type of research is very costly.
Example: Product Research & Intel
How much are you spending to learn late?
Consider the enormous costs you are already paying to learn after a product is sold.
- Costs to produce it
- Interest costs to fund production
- Costs to warehouse
- Costs to market
- Costs to ship
- Lost opportunity costs of offering better options
- Costs to CVR and LTV
- Costs to support through CX
^^ All of this, just to learn? Why not learn earlier, before production?
Benefits of Learning Early
Research & intel programs help you learn before a product is produced with myriad benefits.
- Higher performing marketing & personalization
- Increased revenue per product
- Increased conversion rates (CVR)
- Increased retention, lifetime value (LTV)
- Increased ambassadorship
- Increase traffic at lower cost via organic and WOM
- Strengthened brand value
- Increased marketshare
Companies we've helped
Customer intel could be your missing ingredient
Profit follows focus; research and intel point the way.
Lasting profitability potential is driven from learning
Flying blind in DTC ecommerce is launching strategy, products, and content without any solid research intel to guide you in the right direction before you make costly investments.
Improves Efficiency
The right research and intel will focus your team, helping to usher unified problem solving across departments.
Improves Product Sales
Find your product winners before investing in product development, merchandising, and marketing costs.
Improves Content
Dial in ecommerce product content, marketing value prop language, and article copy for maximum impact.
Improves CVR
Better products solve better problems and CVR follows. Use research intel to connect the dots for big CVR lifts.
Keep your brand in lock-step w/ consumer preferences
Customer clarity is the beginning of growing profitability
Without Research & Intel
Without research and intel your ecommerce organization’s efforts are much higher risk with blurry customer preference targets.
- Lower Conversion Rates
- Lower Profit
- Higher Costs
With Research & Intel
With research and intel your ecommerce organization’s efforts are targeted to consumer preference with precision, confidence, and creativity.
- Higher Conversion Rates
- Higher Profit
- Lower Costs
Testimonials
I can’t recommend Yates highly enough.
His strategic guidance has been transformational to our business and has given us a picture and plan for a better future than we could have imagined on our own.
What makes working with Yates even better is that he’s a blast to work with and makes even complex, confusing situations/decisions seem fun and approachable.
He looks out for us; I know we have an advocate that is motivated by more than money.
Robert Wahby
Co-Founder
CommonalityRE
Yates dove in head-first to help us drive ecommerce growth.
Most firms I’ve worked with in the past focus on what they could do for us. He is focusing instead on helping us improve what we could do for ourselves.
It’s a big difference with a much bigger impact to our business. From strategy to analytics to research to ops, I couldn’t imagine not having him next to us as we march the brand forward.
Cory Uehlein
Head of Ecommerce
UpWest
Recently Yates presented research that was a part of an ongoing consulting project for our company.
Yates insights into the subject were outstanding, and spot on. His research was in-depth, and the results were hard-hitting.
He has the unique capability of taking very intense and complicated information and communicating to a broad audience in a manner that is understandable and actionable.
Yates is skilled at moderating a discussion to bring a diverse set of stakeholders to a consensus in a collaborative manner. Yates also met every deliverable on the timeline that he committed to – quite impressive.
Yates has a keen marketing mind, and sharp business intellect. We are fortunate to have him working on the project.
Mark Tate
COO
MOJO (SVP Emeritus Russell Athletic)
In the few months, we have been working with Yates, his perspective and strategic outlook on small-scaled details as well as large, big-picture planning, have been influential to the continued success and growth of our brand/company.
He has an ability to bring teams together, connect the puzzle pieces and drive real results- which ultimately is increasing sales and brand exposure.
We look forward to continuing our work with Yates and are excited to have him onboard.
Jamie Cantalupo
President
Nook
My experience working with Yates has been excellent.
His creative efforts as he worked with my team resulted in an award-winning web-site.
We continue to work with him and his firm and look forward to more outstanding results.
Michael Smith
SVP Omnichannel & Ecommerce
Kay Jewelers
I was lucky to work with Yates for a little over 3 years to help grow our DTC e-commerce business.
The depth and breadth of his knowledge were an incredible asset to our team.
We encountered many bumps in the road, including launching an e-commerce site during the pandemic, and Yates was always positive and right beside us offering clear strategic support.
Under his guidance, we built a strong in-house DTC capability that developed a multi-million dollar business in 2 years.
While his knowledge of and experience in the DTC space is unmatched, the time he takes to understand a business and its people is truly what makes him so special.
Carrie Lewis
Head of Marketing & Ecommerce
Buckwear
As a startup in hyper growth mode, we’re always looking for ways to learn and optimize on the fly while strengthening our position in the marketplace. We were searching for tactics to grow the business, but instead we found something much more powerful in Yates; he is helping us grow our in-house talent.
Our ongoing engagement with Yates is focused on building the team up in tangible ways that have netted increased confidence, greater performance and ultimately business results (+45% rev YOY).
Had we outsourced this work to an agency or vendor we would have solved short term needs but never worked to develop the internal team.
We are becoming future-built for the storms ahead, which we owe to the investment, energy and expertise Yates has brought to the table.
Luke Oppliger
Head of Marketing
UpWest
Yates is an extraordinary thinker.
As the founder of an early stage company, I often get lost in the weeds of the fires I’m dealing with today. Yates is great at asking questions to help me think about my company from a more strategic perspective.
Yates’ insights have helped GoodUnited unlock and capture opportunities that we may have otherwise missed.
Not only is Yates world-class at thinking through strategy, but he’s also able to connect the strategy to an operational and tactical plan to facilitate real change within organizations.
Jeremy Berman
President
GoodUnited
We have had the privilege of working with 2 Visions and Yates Jarvis for over twelve months now, and his knowledge of the DTC space is only matched by his passion and commitment for our brand.
Yates and his firm are analytical, thorough, and truly invested in the success of not only the business but our team members. Brands of any size and at any stage of their digital journey would benefit from having 2 Visions and Yates on their side.
I consider UpWest fortunate to be able to call them partners and trusted advisors.
Jamie Schisler
CEO
UpWest
As power users of the products we sell, we were expecting to have difficulty finding a consultant who could honor the passion we had for supplying an impactful customer experience. But Yates exceeded our expectations.
We could feel his enthusiasm for helping us achieve improvements in revenue and brand identity.
Beyond E-commerce, I personally found Yates to be a mentor in entrepreneurship, leadership, and business communications. In addition to showing me smart tactics and best practices, I obtained specific advice that factored in the unique challenges, personalities, and structure of my organization.
Overall, Yates delivered impressive results that more than justified his fees. Highlights included 47% YOY Revenue lift, 50.5% increase in CVR, 72% YOY lift in average purchase per user, and a 24% increase in engaged sessions. We also realized increasing ROAS and decreasing CAC significantly.
Derek Ash
CMO
Sam Ash Music
Yates was instrumental in helping Arcadia develop a successful launch strategy and a holiday marketing campaign that had huge results.
Yates is as good as they come when it comes to being a strategic, data driven thinker and has added huge value to our direct to consumer initiatives.
Jack Joseph
Head of Ecommerce
Arcadia Publishing
2 Visions flat out delivers, on-time, and above expectations.
Yates and his team bring research, strategy, leadership and really 360-degree help as we face change head-on, launching DTC and other strategic initiatives.
Yates not only cares for our people and company, but he actually has the unique capabilities to do something about it. We’re picky with our partners and 2 Visions is no exception.
Their track record is proven and we’re another success story.
His firm’s influence within our team is obvious and we’re thankful to be working with them.
David Trapp
CEO
JEDCo Brands, Inc.
Yates brings not only a wealth of knowledge about the eCommerce space but also a genuine desire for success to every project and client on which I’ve had the privilege of working with him.
His ability to absorb massive amounts of information quickly and thoroughly enabled him to fully and deeply engage with our brand and goals faster than anyone else I could have chosen to work with.
If you’re looking for someone who will bring a superior level of research, data analysis and strategic planning to your company, Yates is the perfect person for you. I wouldn’t hire anyone else!
Helenita Frounfelkner
CMO
Nook
Yates’ approach to business and his in-depth knowledge of marketing and sales strategy and data analytics won us over!
Yates is a big picture thinker with the insight and creativity to help executives see what’s possible, and he delivers results.
Jamie Adams
SVP and CIO
Lifeway
More Revenue Per Product
Revenue per product jumps up when what you are selling is what customers want to buy.
When you prevent the production and marketing of lower performing products average revenue rises across the entire catalog.
Increased Marketing Efficiency
Efficient ad buys are ultimately driven by better lower-funnel campaign performance: higher CTRs and higher CVRs.
Research & intel not only improves the attractiveness of the products and prices on offer, lifting marketing efficiency, but they also do this by optimizing the fit of your marketing segmentation and content.
Super-Powered Personalization
Personalization engines that run on digital behavioral data are like race horses running with UGGs…the potential not realized is just sad.
To get the most out of your personalization investments you need to supercharge what you feed the software with segment-specific strategy and content across brand, product, and marketing angles.
Increased CVR via CX
We can not only learn how to maximize product offerings before they are created but also capture early learnings for elements of the entire CX including UX/UI and content.
Think: improving imagery, product descriptions, CTAs, promotions, service structures such as returns, etc.
While A/B and multivariate testing is helpful, when we learn early, we not only save money, but we also avoid unnecessarily toying with actual shopping experiences.
More Revenue Per Product
Revenue per product jumps up when what you are selling is what customers want to buy.
When you prevent the production and marketing of lower performing products average revenue rises across the entire catalog.
Increased Marketing Efficiency
Efficient ad buys are ultimately driven by better lower-funnel campaign performance: higher CTRs and higher CVRs.
Research & intel not only improves the attractiveness of the products and prices on offer, lifting marketing efficiency, but they also do this by optimizing the fit of your marketing segmentation and content.
Super-Powered Personalization
Personalization engines that run on digital behavioral data are like race horses running with UGGs…the potential not realized is just sad.
To get the most out of your personalization investments you need to supercharge what you feed the software with segment-specific strategy and content across brand, product, and marketing angles.
Increased CVR via CX
We can not only learn how to maximize product offerings before they are created but also capture early learnings for elements of the entire CX including UX/UI and content.
Think: improving imagery, product descriptions, CTAs, promotions, service structures such as returns, etc.
While A/B and multivariate testing is helpful, when we learn early, we not only save money, but we also avoid unnecessarily toying with actual shopping experiences.
What is your OwnedIQ?
Improving your org's OwnedIQ significantly lifts profitability
You have heard of paid and owned media, right?
Ecommerce businesses also have paid and owned research and intel. Lifting your OwnedIQ is all about strengthening the competitive edge that comes from better intel at better costs applied in better ways.
Who is 2 Visions?
2 Visions is an award-winning strategy, marketing, and research firm helping direct-to-consumer (DTC) ecommerce brands grow by developing their in-house capabilities for long-term success.
Founded by Yates Jarvis, who has worked with notable companies such as TGW, Ancient Nutrition, Express, Kay, DIFF Eyewear, Jeep, and Spanx, 2 Visions focuses on high-touch teaching and side-by-side collaboration to empower brands to avoid costly missteps and build profitable ecommerce strategies.
To supercharge your entire ecommerce ecosystem, we deploy in-depth, granular market research, which serves as a secret sauce for clients aiming to improve personalization, AI, CRO, SEO, and targeted journeys in ecommerce customer experiences.
Our research enables clients to uncover powerful data-driven insights and develop more effective product, brand, marketing and CX strategies tailored to their target audiences.
