If you are a product manufacturer, you might do most of your business by selling to a distributor or through trade relationships. However, the digital marketplace has made it easier than ever to sell your products directly to your end-users. This allows you to offer better quality products at unbeatable prices while improving your profit margin. However, this may be difficult to accomplish without a solid digital transformation strategy in place.
Going Digital Is More Than An Ecommerce Store
Not only will you need to pivot customer service capabilities, but also fulfillment, marketing, and other operations. Many systems need to speak to one another and often making the move to direct-to-consumer DTC sales puts pressure on manual or outdated methodologies within your company.