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Luke Oppliger

Executive Director, Brand & Creative Consulting

Luke is a faith-driven, people-first leader with 15+ years agency-side servicing Fortune 500 clients and half a decade as a DTC ecommerce leader of fast-growth, eco-friendly apparel brand UpWest.

Former client roster includes: Proctor & Gamble, Nestlé, Purina, Apple, Victoria’s Secret and other household name clients like DiGiorno Pizza and Tidy Cats cat litter. A blend of brand, creative and strategy, Luke was the driving force behind award-winning work and consistent ROI for hundreds of brand initiatives: his work on Tidy Cats’ Kitten Week garnered 44M impressions, 8M organic video views (that’s organic folks) and in turn, affinity and sales. 

His heart for who Jesus calls “the least of these” has been ever-present in Luke’s life with his volunteer efforts for Design Outreach (a clean-water, humanitarian nonprofit), YoungLife (a youth-focused ministry) and his local church. 

In addition, Luke hosts the Armed & Generous podcast where he interviews platinum-music producers, award-winning filmmakers, industry-moving inventors and others who are leveraging their time, talent and treasure to drive a double bottom line in their industries.

Who is 2 Visions?

2 Visions is an award-winning strategy, marketing, and research firm helping direct-to-consumer (DTC) ecommerce brands grow by developing their in-house capabilities for long-term success.

Founded by Yates Jarvis, who has worked with notable companies such as TGW, Ancient Nutrition, Express, Kay, DIFF Eyewear, Jeep, and Spanx, 2 Visions focuses on high-touch teaching and side-by-side collaboration to empower brands to avoid costly missteps and build profitable ecommerce strategies.

To supercharge your entire ecommerce ecosystem, we deploy in-depth, granular market research, which serves as a secret sauce for clients aiming to improve personalization, AI, CRO, SEO, and targeted journeys in ecommerce customer experiences.

Our research enables clients to uncover powerful data-driven insights and develop more effective product, brand, marketing and CX strategies tailored to their target audiences.

Top Ecommerce Consulting Firm Award Clutch 2023 Gray
Ecommerce Business Consultant Award Expertise 2023 Gray
Top Ecommerce Consultant Award Design Rush Gray
Top 50 DTC Ecommerce Company Award MARsum Gray
American Marketing Association Ecommerce Portfolio White
Strategic Management Society Ecommerce Portfolio White
Insights Association Ecommerce Portfolio White