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Lifeway Crafts Strategic Ecommerce Plan with 2 Visions

Lifeway, a Nashville-based global non-profit Christian publisher and retailer since 1891, closed over 170 physical retail stores in 2019. They turned to 2 Visions to help them transition to a digital-first business model. Yates worked hand-in-hand with the CSO and CIO/CTO during the massive shift.

In this case study, we highlight results such as:

  • Moving forward with brand transformation into the entire CX
  • Establishing marketing and ecommerce strategic plans
  • Team and technology overhaul
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