Fresh eyes help you assess your external and internal factors
You probably think you know how to identify the people who can best help your business. They have advanced degrees. They’ve done TED talks. They’re strategy consultants. In short, they’re recognized experts.
Yes, those people can help, but they’re not the only ones. You can get great ideas from a Harvard professor, but you can also get great ideas in the bathtub. In fact, your bathtub has some big advantages over a Harvard professor. It’s free; it’s easily accessible. You might get advice from a Harvard professor once in a lifetime, but you can get in the tub whenever you want.
It’s the same with your mom. You can call her up tomorrow. She can provide fresh eyes and a new perspective on your business and its environment. Just as important, she can challenge your preconceptions about who is “worthy” to consult with your business.