Looking to dive into e-commerce and curious about expected financial returns on investment?

Let me share something with you. Industry benchmarks, while valuable, are not forecasting tools. They offer an average performance level, not a crystal ball into your future profit margins.

For any new business seeking to understand potential returns in e-commerce, I recommend starting by conducting an in-depth analysis of your position in the market.

Consider your advantages and disadvantages compared to the competition. How will these factors translate to the consumer?

Do they offer an immediate value, or will it take time to understand their true potential? It’s simple – the stronger your edges, the more likely you are to exceed industry averages.

If your business is established and you’re interested in forecasting the future, reflect on your past performance. What changes are on the horizon? How are you going to outshine competitors and win the next big purchase?

It’s crucial to understand your growth strategies and how they align with market shifts.

Remember, financial performance is highly individual and should not be templated without fine-tuned customizations.

Industry averages mean nothing more to your business than a benchmark to measure against. They won’t predict your future; your strategies, advantages, competition, and plans for growth will.